Who is Kartikey Shrivastava?

Kartikey Shrivastava is a professional UI/UX Designer and Developer based in Jabalpur, India, specializing in intuitive interfaces, design systems, and scalable digital products.

What services does Kartikey offer?

UI/UX design, product design, design systems, web and mobile interface design, prototyping, and collaboration on digital products for startups and businesses.

Where is Kartikey Shrivastava based?

Kartikey is based in Jabalpur, Madhya Pradesh, India, and collaborates with clients remotely worldwide.

How can I hire Kartikey for a UI/UX project?

You can reach out via the contact form at https://uiuxkartikey.in/contact or email kartikey.uiux@gmail.com to discuss project ideas and collaborations.

Case Study

Thrive Agency Homepage Redesign

Name: Kartikey Shrivastava - UI/UX Designer
Address: Jabalpur, Madhya Pradesh, IN
Telephone: +91-8889547616

Optimizing service discovery, goal-oriented navigation, and proposal conversion funnels for a digital marketing powerhouse.

Thrive Agency Redesigned Homepage Showcase

Role

UI/UX Designer

Project Type

UX/UI Design Challenge

Platform

Desktop Website

Focus Area

Homepage UX & Conversion Funnel

Tools Used

Figma, FigJam, Notion

Core Goal

Accelerate Free Proposal Requests

Chapter One

Overview & Problem Statement

Thrive is a premier digital marketing agency driving client growth across SEO, PPC, social media management, web design, and content strategy.

While the existing homepage hosted comprehensive credentials, user testing revealed high cognitive friction: prospective clients were forced to parse dense feature paragraphs before understanding which marketing tier fit their specific growth stage.

The Central UX Problem Statement

How might we restructure Thrive's homepage so business owners instantly identify their growth goals, evaluate relevant agency proof, and submit a proposal request with zero hesitation?

Chapter Two

Comprehensive UX Audit

Audit 01 • Priority P0

Unclear User Goal in the Hero Section

The initial banner introduces generic marketing jargon and an isolated button without guiding visitors based on their distinct business challenges.

User Impact: High bounce rates as first-time visitors fail to quickly grasp where their journey begins.

Audit 02 • Priority P0

Service Discovery Friction

Dozens of services were presented simultaneously without categorization, forcing founders to read through unfamiliar terminology.

User Impact: Decision paralysis and cognitive fatigue prior to discovering actionable solutions.

Audit 03 • Priority P1

Overwhelming Content Hierarchy

Long unbroken rows of text, accolades, and awards lacked visual breathing room, burying crucial value drivers.

User Impact: Users skimmed past vital differentiators without internalizing agency strengths.

Audit 04 • Priority P1

Case Study Relevance Gaps

Client case studies lacked industry tags or quick metric callouts, making it cumbersome for visitors to discover relevant proof points.

User Impact: Potential clients left questioning if Thrive had successfully served their niche.

Audit 05 • Priority P0

Proposal CTA Ambiguity

The call-to-action buttons failed to disclose what happens post-click, sparking hesitation around sales calls and hidden fees.

User Impact: Reduced lead generation and lower conversion rates at the bottom of the funnel.

Chapter Three

Problem Prioritization Matrix

Problem Area	Impact on User	Implementation Effort	Sprint Priority
Unclear User Goal in Hero	High	Medium	P0
Service Discovery Friction	High	Medium	P0
Overwhelming Content Hierarchy	Medium	Medium	P1
Case Study Relevance & Niche Proof	Medium	Medium	P1
Proposal CTA Ambiguity & Friction	High	Low	P0

Chapter Four

Journey Transformation & Wireframes

Legacy Journey (High Dropoff)

Land on Homepage → Blindly scroll through scattered services → Filter text blocks → Search for contact form

Redesigned Goal Journey (High Intent)

Land on Homepage → Select Business Goal → View Curated Services → Review Matched Case Studies → Request Custom Proposal

Wireframe Structural Iterations

Chapter Five

Final UI System & 7 Core Modules

Goal-Driven Hero

A value proposition centered on business revenue rather than abstract marketing buzzwords.

Business Goals Picker

Allows founders to segment by "Get More Leads", "Rank on Google", or "Modernize Website".

Why Thrive Differentiators

Highlights real ROI metrics, dedicated account managers, and transparent reporting.

Modular Service Cards

Clean, scannable cards outlining deliverables, average turnaround, and included channels.

Tagged Case Studies

Filterable proof cards showing verified percentage increases in client organic traffic.

Verified Social Proof

High-credibility video testimonials and Trustpilot rating badges with verified client photos.

Transparent Proposal CTA

Detailed preview of the proposal process: zero obligation, 48-hour delivery, custom roadmap.

Chapter Six

Key Learnings & Impact

Strategic Takeaways

This design sprint proved that agency homepages fail when they treat the user as an expert marketer. By reorienting navigation around natural business objectives instead of technical terminology, we dramatically lower friction and cultivate instant buyer confidence.

Interested in working together?

Let's start a project